Tuesday, 21 February 2012

Poster Further Editing and Feedback

We edited the initial edited image further in order to experiment with the appearance of the poster, using the same editing software or Adobe Photoshop and Picnik.com. We then used social networking site Facebook to gain feedback from other people of our target audience so that we could see which posters would be most effective.

This is the first possible poster that we created, using the initial edit of the selected image. It was popular with our audience, with many people saying that the make up looks very effective and scary. Some issues raised with it were the fact that it is perhaps too clear, such as the plain neck and shoulders.

This has been edited further using Picnik.com to create a dark and slightly blurred effect. We thought that it looked quite effective in terms of the black and slightly green colouring, as this is often linked with the supernatural, and also made it more mysterious by hiding even more about the girl and surroundings than the previous poster. This poster was also popular with our target audience, and it was reported that the colour scheme added to the scary effect. However,it was commonly reported that they would prefer it if it were slightly brighter and less blurry, so that the image of the girl and the text was easier to see to create more intense fear.

Combining the two feedbacks of the previous posters, we decided to use the same effect of 'Ghostify' on Picnik.com to create a monochromatic and slightly blurred effect on the image and text, but we lessened the blurriness and increased the contrast so that the image was much sharper. The blurred effect was enough to make the face seem somewhat distorted, adding to the unnatural theme of the image and relating to the corruption of humanity that occurs when the spirit takes over. We were happy with this effect as it made the face really stand out from the black background, with her decayed flesh and unnatural eyes becoming the most prominent feature of the image so that the supernatural theme is very clear. The black and white face also referred back to our interest in the 'The Number 23' poster in which monochromes were used. We experimented with the font, using the same font that we used for our teaser trailer of 'Sell Your Soul', as it is decorative and gothic in shape. We used a mottled red and pale yellow for the text in order to make it stand out against the background, and also to connote the ideas of blood and violence that are often represented in horror film posters. We have tried adhere to to the conventions of posters through this, and felt that the product looked very effective through the soft colouring. As the only colour on the poster, the red stands out and shows the connoted violence and threat to be a major part of the film. The slightly smudged effect of the text could suggest smudged blood, or an unnatural tone to the text as it is not conventional in appearance. The layout places the three pieces of information about the film of the tagline, the title and the production information in one third each of the right hand side of the image, following the rule of thirds to make the poster well balanced.

We experimented with a textured and coloured background instead of a plain black one, to see whether this aided the effect of the poster. We used Picnik.com to add the texture, fading it so that it was slightly visible but not the main focus of the image. The fading of the face against the textured background was effective, and the red colour being used across the background made it obviously a strong theme throughout the narrative. It also makes it appear more supernatural due to the aged and smudged look that is unconventional in normal film posters. In order to make the text stand out against the poster background, the title is very pale so that it appears white. The poster used the same layout as the previous poster in terms of positioning of the girl and the text. There was some concern that the added background detracted somewhat from the impact of the girl and the make up, and so lessened the blunt aim of the poster that was better achieved with a black background. 

-Emily (post)
-First poster edit by Meg
-Further poster edit trials by Emily

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