'The Last Exorcism' teaser trailer explores the story of the possession of a teenage girl and her father’s fight for the soul of his daughter. The audience is introduced to this situation by the Reverend called on to perform the exorcism, the hook of the film is that although the exorcist has “performed over 50 exorcisms”, this is unlike anything he has ever seen. Its contextual relevance of this horror film comes from the use of a teenage main character and her demonic possession.
The teaser begins with the recognition of two institutions through the presence of idents. Lionsgate, Strike and Studio Canal are all featured, with usually only two used this is somewhat unconventional but suggests very high production values with three difference companies involved in fabrication.
A use of weapon against a demon by protagonist is a common convention of horror films. In 'The Last Exorcism' this is fabrication through the use of a religious object, a crucifix, often thought to warn off the devil. This object suggests an idea that the possession is an on-going problem and there have been plans and preparations in order to deal with it. The use of a knife to protect a character against a demon suggests quite the opposite. This is a common household item that has more likely been grabbed in order at an attempt of self-preservation by the character. That lack of knowledge of the danger creates fear in the viewer.
In the trailer there is a short sample of the demon speaking through the possessed body, this is coupled with a close up very different to the shot we saw of the teenage girl earlier. She now appears someone completely different, no longer a sweet innocent girl but a brutal, bedraggled figure of evil. Her hair has been thrown over her face, suggesting she is on all four and has risen from the floor like an animal. This theme is continued through her stance with face tilted down, giving the feeling of a predator about to strike. One of own shots is comparable, a possession takes over as the character rolls her head, jolting from side to side.
Over the shoulder/close up shots of the character observes their possession in a mirror features in both productions. In 'The Last Exorcism' this is effectively achieved by a lack of focus on the actual character making her a background figure. The camera is actually focuses on the mirror itself and two crop ears laid against it; this creates fear because the threat cannot be properly evaluated because the audience is not allowed to see it clearly. The mirror itself is dirty, between this and the corn it suggests that she is in the family barn, in a rural area and therefore an idea of isolation. This isolation seems a lack of aid for other characters to protect themselves from this threat. Our own mirror shot demonstrates the effect physically of the demon on the character.
The bizarre, unnatural movements of a demon using human body is a feature used very commonly in possessive horror films, 'The Last Exorcism' is no exception. This action has been enhanced through the use of a vignette effect in order to create a shadow around the image. This implies that the figure is cast in torch light and there poses an immediate threat to the character holding the light/camera. A red filter has also been overlaid to give the idea of horror and a strong possibility of danger. The footage itself has been flipped so that it appears that the possessed is in fact crawling on the ceiling towards the audience; on closer inspection the angling of the door means that it is the camera that is upside down and not the character, this is supported by the position of her hair in relation to gravity. However, initially this creates an impossible and therefore supernaturally fearsome action. This suggests that maybe some home footage of the possession has gone wrong and the camera person has been forced to abandoned the camera, it has however continue to film and capture the true horror. In our production we also use the action of crawling. Doing this upstairs creates an animalistic quality and also very unnatural shapes, for example, the characters’ arms appear to be abnormally long.
Also see... The Last Exorcism Poster Deconstruction