The original release date for our film was chosen to be '12/12/12', as we thought that the symmetry of the date looked appealing and effective, for example on the poster .
However, it was suggested that a lot of horror films, especially those dealing with the idea of ghosts or demons, are released on Halloween. This is to create a sense of consistency and adds to the theme of the supernatural that is trying to be created, while relating to the enjoyment in being scared that can arise during Halloween. Therefore we made the decision to change the release date of our film to follow this trend, so that it would maximise on the audience we reached.
Therefore this is our finalised and changed poster.
-Emily
Audience feedback led to the suggestions that we swap some shots around in our fast paced second half of the trailer, and find a different first sound track.
The first suggestion was that the final shot of Emma before the title, in which she has horror make up inspired by horror make up research covering her face, should be swapped with the shot of Zoe's head twitching and convulsing. The reason for this suggestion is that it would create a more final impression of the trailer as a whole. It would also end the trailer with a very eerie shot so that it remained in the audience's mind.
We found this suggestion very useful and were pleased with the effect that the swapped shots created. We had the choice of using the shot of Emma to make it appear eerie, or using a more sudden shot to end the trailer on a more shocking note. We decided that we preferred the eerie and unsettling ending created by the use of the above shot of Emma smiling at the mirror, so used this as our final shot. We also incorporated fading out whispers to add to the tone.
The second suggestion was that we should change the first piece of music. This was suggested because it was said to sound too similar to the second piece of music and the change in tone through the music should be more noticeable. However, we decided not to change the music. This is because we did conduct a search of other R'n'B and Pop music, but were unable to find another piece of music that we felt was appropriate for our piece. We also decided to keep the original piece of music because the majority of our audience feedback claimed that they liked the music. Although this does go against the suggestions of our teacher, we thought that we should follow the feedback of our audience in general in order to produce a product that was as successful and popular as possible.
-Emily
One of the members of our audience fed back to us that the moment in which the five girls walk away from the school, they could be considered to walk in the shape of a pentagram. This was an interesting view of our piece that we had not considered before but find to suit our piece fairly well. A pentagram has ties with various magical and supernatural ideas, so it could be considered that this layout reflects some kind of satanic influence on the girls that will link to the haunting that occurs later.
Our original idea had been that the girls walked in this way to set them apart from everyone else and show them to be some kind of pack that separated themselves from others. This would emphasise their unlikeable characters so that the audience feels no guilt when the girls are killed.
-Emily
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